Music and fashion go hand in hand. The way that music is interpreted has a lot to do with the way that it is dressed. The fashion industry is very closely connected to the culture of both the band that wear it and the people who watch them perform. When a band hits a certain cultural milestone, their fashion typically reflects the collective tastes of the people who enjoy their music. Many musicians also use fashion to establish themselves as individual artists with a distinctive style.
A band may hit the major label chart with an innovative sound or they may go commercial with an edgy single. If these songs are popular, then they will likely be featured on the cover of some music videos. Music videos are the perfect vehicle for introducing new artists and influencing their clothing lines. Because they usually feature celebrities, they are a way for the artists to be seen by millions of people.
Pop artists like the Beatles were also big on music videos at this time. Much of their popularity stems from their iconic appearance on the cover of their classic album, Abbey Road. Pop artists from other eras have also used music videos to launch careers. Many female artists like the Spice Girls used their music videos to promote a career in modeling.